Why Leading Brands Partner with Goat Agency

They differentiate by seamlessly integrating organic influencer content with targeted paid social strategies, delivering measurable impact from brand awareness to conversions across diverse platforms. An influencer marketing agency specializes in connecting brands with influencers to promote products or services through various social media platforms. These agencies handle everything from identifying the right influencers for a brand’s goals, negotiating contracts, and strategizing campaigns to analyzing the performance and impact of these campaigns. The Goat Agency leverages its proprietary technology platform to enhance its influencer marketing campaigns effectively. https://goat.digital/

As goat agency services specialists, we have developed comprehensive methods of delivering best in class social & influencer campaigns. We guarantee all of our deliverables upfront, benchmarking ahead of campaign kick-off. We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.

Elevate your brand’s presence with our comprehensive social media management services. We craft engaging content and manage your social media platforms, ensuring consistent, impactful interactions with your audience. With its new acquisition, Goat will now support GroupM to drive growth through performance to help global brands activate campaigns anywhere in the world.

Today's podcast guest is Harry Hugo from the influencer and social media agency, The Goat Agency. If any of you spend any time on LinkedIn you might have seen The Goat Agency with their daily vlog that is getting tens of thousands of views every single day. Today’s podcast guest is Harry Hugo from the influencer and social media agency, The Goat Agency.

We looked to modern editorial design for inspiration, crafting dynamic page layouts that feel as sharp and style-conscious as the creators they work with. One that felt bold and beautiful, showed off their global footprint and creative edge, and made space for the video-first storytelling that defines their work. It had to be fast, seamless, SEO-optimised and genuinely easy to use—for both visitors and their own team. Most of all, it needed to help them tell the story of where they’re going next.

But there is so much more to Harry Hugo than just the Daily Goat - and The Goat Agency. This guy is 27 years old and has the mind and business acumen of someone double that age with multi exits under his belt. I’m lucky enough to call Harry a friend, and I’m not sure he knows this also a mentor. This conversation lifts the lid on what it takes to build a billion-dollar agency. Our Corporate Finance team successfully advised global social media and influencer marketing agency, The Goat Agency (“Goat”) on the growth capital investment by Inflexion.

Limited information on pricing models and accessibility for smaller brands. The minimum budget required is GBP 30,000 per month, with a contract duration of at least six months, emphasizing their focus on comprehensive and strategic campaign planning. Web Development isn’t just about creating websites, rather than creating aconnection and user experience that will delight your customers and makeyour business grow and flourish. As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising.

Using our proprietary social media intelligence tools and data science, we monitor your social channels and brand conversations, respond to social signals and synthesize social data points into meaningful trends and analysis based on your goals. Actionable data is displayed on Dapper Goat’s custom-built social media dashboards and on in-depth social media reports. Harness the power of diverse social platforms with targeted advertising campaigns that connect with audiences wherever they engage. Our cross-platform approach ensures your message is seen and heard across Google, LinkedIn, YouTube, TikTok, Facebook, and Instagram. Here’s where we make your brand and message tangible and apply our craft skills to create and evolve brands that create emotional connections and drive business performance. Create tailored video content for new clients showcasing the unique benefits of Goat Agency's services and approach.

EchoHouse creates new business unit to drive brand growth for Johnnie Walker and two other Diageo drinks brands in three African regions. Influencer marketing is increasingly a key growth priority for the marketing industry and for WPP, says CEO. To help brands influence everywhere, to continue driving the human media revolution forward, and to empower content creators in all their forms. With social media at the heart of the company, it’s no surprise that the average employee age is 24.

Goat has since grown beyond influencer marketing to offer full-service social media tools, including social strategy, paid media and production. And as more marketers increase their investment on social channels, Goat expects influencer paid media to become the best performing channel in the overall social media strategy. Our approach to influencer selection comes from the performance data within our CRM, which tracks over 60K influencers and monitors the results of all influencer-led campaigns. We combine this data with real human relationship management, social-first creative strategy, paid media, and expert tracking, measurement, optimisation and reporting. Our capabilities have expanded to reflect the social media and influencer landscape as a whole. We help brands like Mars, Unilever, Tesco, Dell and NIVEA to leverage every aspect of creator and influencer marketing, from organic campaigns and talent ambassador programs to paid media and influencer-led commerce.

In a statement from WPP, Christian Juhl, Global CEO of GroupM, says how influencer marketing is an exciting growth area for his business and one in which the company’s clients are looking for globally scaled and outcomes-driven capabilities. Our Corporate Finance team was appointed by the shareholders of Goat to market the business to potential private equity investors and find a partner to back the founders’ vision for the future growth of the business. Amidst strong investor appetite, the company entered into exclusivity with Inflexion, who were well aware of the growth dynamics in social media and influencer marketing. The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S. via New York in 2018. Now the agency hopes to accelerate its U.S. business, its fastest-growing market, with the hire of former Ogilvy senior partner and managing director Lauriann Serra.

Founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015, Goat is a world leading influencer marketing agency specialising in data-led end-to-end influencer marketing campaigns grounded in performance and measurement. The combined entity—which will go to market as Goat—will operate as part of GroupM Nexus, the world’s leading media performance organisation with more than 9,000 expert practitioners. Maliyah, Based in Wesley Chapel, FL, is a Marketing Manager at The Flying Goat Agency. Expert in social media marketing, content creation, and graphic design, she drives engagement, brand awareness, and business growth with creative, data-driven, and strategic marketing campaigns.

In an era where human and creator-first content reigns supreme, we help brands to harness its power in combination with connected media to build Influence Everywhere. In 2025, The Goat Agency represents over 650 social and influencer experts in 37 markets worldwide. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Ford, Dell, NIVEA, Natwest, Tesco, Jose Cuervo, IBM and Unilever.

Growing your revenue is our main focus, and we achieve this through strategically placed content at each point in the sales funnel. Previously, they co-founded Fresh Press Media and served as the Head of Social at Sportlobster. Get a demo and discover why thousands of SDR and Sales teams trustLeadIQ to help them build pipeline confidently.

SKEL, aka Jason Skeldon, is a pop-culture-inspired artist based in Tampa, FL. His works, crafted with spray paint, acrylics, and stencils, are displayed across the U.S., including Hard Rock Casino Tampa. SKEL has collaborated with Nike, Lamborghini, and Neiman Marcus, with notable collectors like Kevin Hart and Taylor Swift. Get a behind-the-scenes look at what makes us unique and how we strive to create lasting success.

At Flying Goat Agency, our mission is to deliver innovative marketing solutions that drive growth, amplify brand visibility, and maximize ROI. Influencer Hero emphasizes offering customizable and flexible influencer marketing solutions, focusing on adapting to the unique needs of small to medium-sized enterprises. Crafting tailored influencer marketing strategies to meet specific brand needs. We are now the only truly scaled influencer solution with over 550 employees in 37 local markets and global HQs in London and New York. Using content creators and influencers is especially popular when it comes to growing on TikTok, McFarland added. The short-form video platform has become the most popular social and entertainment platform, outpacing Facebook, Instagram and Snap — particularly when it comes to attracting younger users.

The company was founded in 2015 by Shepherd and his two partners Cooke and Hugo who, according to Goat’s website, met while working for a social media group in 2012. Influencer marketing is when companies and brands partner with popular online personalities to promote products to their audiences on sites such as Facebook, YouTube and Instagram. GOAT implemented Gigapay's solution to streamline their influencer payment process by handling the onboarding and consolidating the invoices per campaign. We have worked with over 70,000 influencers on campaigns for brands such as Lidl, Formula E, Pernod Ricard and Nivea. Partnering with YouGov, we surveyed 4,000 young men aged across the UK and US. We asked them questions pertaining to social media, influencers, male role models, and the depiction of men and masculinity online.

Develop an interactive tool on the Goat Agency website that allows potential clients to estimate the return on investment they could achieve through influencer marketing campaigns. This strategy provides tangible value and demonstrates the agency's commitment to data-driven results. We are a support network for people working at brands, businesses, agencies, vendors, and academia.

Our approach to influencer selection is formed by utilising the unique performance data gathered in our CRM system. This boasts over 100k influencers, from 30 different countries across all verticals and platforms. Specialising in data-led and end-to-end influencer marketing campaigns grounded in performance, Goat was founded in 2015 by Arron Shepherd, Nick Cooke, and Harry Hugo. According to the agency, they’ve tracked the performance of over 50,000 influencer channels and more than a quarter of a billion pieces of content since then. Customer sentiment appears highly positive, inferred from Goat Agency's reported 99% success rate on influencer campaigns and their ability to attract and retain major global brands as clients, suggesting strong satisfaction with measurable results.

Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Dell, Unilever, Tesco, NIVEA and Activision Blizzard. I am looking for an agency to run a large-scale influencer campaign to promote our financial products available worldwide. Goat is one of the fastest growing agencies globally focusing in influencer-first strategies on an unrivalled scale. Our team come from a diverse background of experience, culminating in a passion for influencer marketing and the power it has in the 21st century. We see influencer as a full-funnel marketing channel, and we work with clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions, installs and sign ups.

Content is king for your customers now more than ever and social media influencers can generate and promote unique content that helps drive social media and sales goals. We’ve worked with, retained and scaled some of the most exciting brands in the world, and delivered award-winning social and influencer campaigns in over 70 countries and 28 languages. Since 2015, we’ve worked with, retained and scaled some of the world’s most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. About one-third of Goat’s global revenue currently comes from the U.S., and Cooke said it should overtake its other markets within a year. Goat has created more than 2,000 campaigns across 70 countries leveraging data on more than 100,000 influencers.

We love working alongside senior leaders to join the dots that make up a solid marketing and brand strategy. By spanning these various sectors, The Goat Agency ensures tailored marketing strategies that are finely tuned to the specific needs and nuances of each industry. Want to drive more customers to your website to buy your services or products, or engage with your organisation’s mission? You’re in experienced safe hands, with GOAT – Digital Marketing experts in organic SEO, paid search and social.

This pricing structure is indicative of the agency's focus on delivering comprehensive and results-driven influencer marketing campaigns. Social media marketing is the best way to build connections with your stakeholders and customers. As a social media agency, Dapper Goat’s social media campaigns find and grow your audience, engage your tribe and convert them into action. Our work is data-driven, ruled by metrics and guided by KPIs (key performance indicators).

Kick start your business growth, working with a top digital marketing agency that knows search engine marketing, inside out. Enjoy an easy to understand and impactful strategy and the peace of mind of a guaranteed return on investment; delivered by a friendly team that truly cares, on hand every step of the way. More and more marketers are after influencers to up their marketing game. But the secret to success, Goat’s leadership contends, is in viewing influencers as a newer form of performance media and using data to deliver clients guaranteed outcomes. Leveraging its campaign data and customer relationship management system help the agency to ensure these deliverables at a fixed price. Discover how The Goat Agency, a global influencer marketing agency part of GroupM Nexus, drastically reduced their invoice volume by 80% through streamlining influencer payments with Gigapay.

Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University. McCoy brings two decades of experience of working with blue-chip clients in various markets, including in Africa and the Middle East.